Medical device company marketing should be to diversification development, is more advantageous to the development

    Domestic medical equipment more and more competition, compared with the foreign medical equipment market, foreign market prospects will be better, now a lot of medical equipment company investment promotion enterprise started out to sea seek for more investment opportunities, it is formed in the domestic market, medical equipment investment promotion enterprise diversification units phenomenon.

     "In the domestic market, and medical devices of innovation development of the met new challenges." Minimally invasive medical equipment (Shanghai) Co., LTD, senior vice President in 2012 the Chinese international medical industry investment and financing high-end summit "medical instrument enterprise of new gold opportunity" BBS said. In recent years, the price falls and constantly bring bidding for examination and approval of the increasingly strict has made more than 4000 domestic equipment enterprises face more severe than the foreign market competition. In order to find more lucrative markets, mindray leading domestic enterprise are beginning to put the targeting the overseas market.

       Pangu create richly medical foundation cooperation points out: "explore international market although very heavy and complicated, but relatively easy to grasp. Domestic let better medical instrument enterprise have pay attention to develop international market. In the international market, most premise to southeast Asia, north and south, the domestic enterprise non-market already have international technology, can the enterprise competition between countries and the United States. Now many enterprises have begun to open up north American market."

      However, compared with the previous simple export sales, if want to root in the international market, the domestic medical equipment investment enterprises industry is more to learn about the things. Capital managing director direction Ming said: "if the going out, domestic enterprises need to do two things: the first is intellectual property protection to do; the second is to maintain a good market, China's enterprises in the local impossible oneself maintenance, most of them are local dealers and partner. The market management ability to determine the market share."

Article: from perlong medical (http://www.pl999.net)
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